A good business knows it can’t just throw up some stuff on the internet and expect to do well; customers want to feel a connection, not just see cool images or read an interesting blog post. Companies have to think about building actual experiences that people want to be a part of. Social media is just one example of how communities can come together in surprising ways; communities built across YouTube are especially important.
Fostering Real Interaction
Making solid social experiences means being real. You can’t fake being authentic; it shows, and it turns people off. Think about starting conversations that matter; asking real questions and answering them like a regular person. Don’t sound like a bot or someone copying what everyone else does. Making a solid relationship is key.
One way to have real conversations is by finding trending topics. It makes no sense to ignore these; the way a business takes them on shows a lot and also brings more people to your page. This requires a bit of thinking; this is another way to prove to people you exist; take time and think about your business before posting.
Creating Spaces to be Real
It is important to know that people don’t want “perfection;” there is a need for real spaces, which requires a ton of effort. Let’s say there is a forum or comment section; what businesses might think to do is heavily moderate it; there are a lot of reasons to do that. So, what if you let people actually talk; so what if somebody says something negative; the company has to take the good with the bad; it helps prove that the business is real.
Moderating too much comes off as weird and suspicious; it shows you are not real and genuine. Another thing too is making sure people can talk to each other; not just back and forth to the business; one key is building a space where other people support and engage others; this will show people that the brand is an open space and actually invites people.
Encouraging Sharing of Themselves
Good content makes people want to share, not just because you ask them to. Consider User-Generated Content; it often offers a more human side to a new product compared to an advertisement. If people can use your product however they want it, you can feature it. Let customers build on top of a service; it proves that they can make their own choices, and people will love it.
The company’s role here is encouraging and supporting these types of moments; for example, if people are sharing on certain platforms, think about promoting it; also think about taking feedback in real time from people; if they have an ask, meet their demand if appropriate or necessary; this makes a product not only something to engage in but also makes customers want to engage
There are a ton of reasons to use YouTube. YouTube is a place to make and express yourself; so, what happens if you want to gain more fame, then you end up wondering if there are ways to expedite it. So, you search around, but will you end up messing up your company or yourself? A person will end up going to various sites to buy subscribers; in particular, they will ask if a video service can get them this. In the end, if a channel rises in fame, but they didn’t actually earn anything, it’s a false sense of hope. However, for the rest of the customers who did grow naturally, they found a community.
Continuing the Engagement Here
So, a company that has created YouTube content now has a growing group of people; now the next step is creating the content that the group appreciates. The business can’t just shove their products on the people; there is a need to know what the people like and create something that fits their demand. What works is to keep asking questions, or you can make a chat or Discord so it can be more interactive.
Now you have to actually listen to what they say. You can’t just say “yes, ok, noted.” You actually have to use that feedback and then make it real; the next phase is showing a difference or iteration; if you prove that you heard, even if there is a negative response, then people are more likely to engage. It’s because, in the end, the brand proves it listened.
Conclusion
Creating a good social experience isn’t about good promotion and stuff; it includes making a space where the human actually exists. That space helps make people happy; if people are happy, products can be happily used. If you are selling or making products, think of a person, not just a consumer.
