Instagram is one of the best social media platforms. in 2025, having a strong social media presence is more important than ever for brands and businesses. Among all social platforms, Instagram continues to dominate with its visual storytelling and high engagement rates. If you’re a business owner, blogger, or creator, embedding your Instagram feed on your website can boost engagement, build social proof, and encourage more followers.
But how exactly can you do it? Whether you’re a beginner or a seasoned web designer, this step-by-step guide will walk you through everything you need to know about embedding your Instagram feed on a website — the easy way.
What is an Instagram Feed?
An Instagram feed is the collection of photos, videos, and posts that a user shares on their Instagram profile. It appears in a grid layout and showcases content in reverse chronological order (newest first). When someone visits your Instagram profile, the feed is what they see first — essentially, it’s the visual representation of your brand or personality on Instagram.
🔍 Key Elements of an Instagram Feed:
- Profile Grid
- A 3-column layout of all your posts.
- Includes images, videos, carousels, and Reels.
- Captions & Hashtags
- Text below each post explaining the content.
- Often includes hashtags to boost reach.
- Engagement Metrics
- Likes, comments, and shares on each post.
- Consistency in Aesthetics
- Many creators or businesses use a color theme or style to maintain a visually appealing feed.
Read also:- How to Use Instagram Story Analytics to Boost Your Reach in 2025
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Why Embed Instagram Feed on Your Website in 2025?
Embedding your Instagram feed on your website in 2025 is a powerful way to enhance your online presence. It seamlessly connects your social media activity with your website, allowing visitors to view your latest posts without leaving the site. This not only boosts engagement but also builds trust and social proof by showcasing real-time content, user-generated posts, and customer testimonials. With dynamic visuals and authentic interactions, your site becomes more lively and relatable. Plus, it helps drive traffic to your Instagram account, increases follower count, and keeps your website content fresh and visually appealing—all without extra effort.
Adding your Instagram feed to your website offers top advantages:
- Boosts Engagement: Visitors are more likely to engage with your website when they see fresh visual content.
- Builds Trust: Featuring real-time posts and user generated content builds authenticity and brand trust.
- Increases Instagram Followers: Visitors can be redirected to follow you on Instagram.
- Fresh Content, automatically: No need to update your website manually—your Instagram feed does it for you.
- Drives Conversions: Especially effective for eCommerce sites showing product reviews, testimonials, or lifestyle shots.
Now let’s dive into the different methods to embed Instagram feed on websites in 2025.
Method 1: Using a Social Media Aggregator (Best for Customization & Automation)
One of the easiest and most professional ways to embed your Instagram feed is by using a social media aggregator tool like Onstipe, getflowbox, or Elfsight. These platforms are specifically designed to pull content from Instagram and display it beautifully on your website using a customizable Instagram widget.
Step-by-Step: Embed Instagram Feed with Social Media Aggregator
- Sign Up on a Social Media Aggregator
Choose a tool like Onstipe, getflowbox, or Elfsight. Most offer free trials and premium plans with advanced features. - Connect Your Instagram Account
Authorize your Instagram business or personal account. You can choose from hashtag feeds, profile feeds, or tagged posts (user-generated content). - Customize Your Instagram Widget
Choose layout styles (grid, carousel, masonry, etc.), set colors, fonts, and moderation rules. You can even filter content and block inappropriate posts. - Generate Embed Code
After customization, the tool will generate a unique HTML embed code. - Embed the Code on Your Website
Paste the embed code into your website HTML or CMS (e.g., under the <body> tag or in a custom HTML block).
Pros:
- Fully customizable
- Filters and moderation available
- Auto-refreshes content
- Works on any CMS
Cons:
- Some features are paid
- Requires account setup
Method 2: Embed Instagram Feed on WordPress (With and Without Plugin)
A. Embed Instagram Feed WordPress Using a Plugin
If your site runs on WordPress and you want to embed an Instagram feed on WordPress website, you’re in luck. Several plugins are available to help embed Instagram feeds seamlessly.
Recommended Plugins:
- Smash Balloon Social Photo Feed
- WPZOOM Social Feed Widget
- 10Web Social Photo Feed
Steps:
- Go to your WordPress Dashboard > Plugins > Add New
- Search for “Instagram Feed” or the plugin name.
- Install and activate the plugin.
- Connect your Instagram account.
- Customize display settings (layout, columns, etc.)
- Use the shortcode provided and paste it into any page, post, or widget.
Example shortcode:
[instagram-feed]
B. Embed Instagram Feed WordPress Without Plugin (Manual Method)
If you don’t want to install a plugin, you can still embed Instagram feed without plugin using the official Instagram embed option or a social media aggregator.
Steps:
- Go to your Instagram post.
- Click the three dots (⋮) and choose Embed.
- Copy the code and paste it into the HTML block of your WordPress post or page.
Note: This method only works for individual posts, not for an entire feed.
Read also:- Types of Instagram Walls and How to Choose the Right One for Your Brand
Method 3: Embed Instagram Feed on Website HTML (No CMS)
If you have a static or custom-built website, you can manually embed Instagram feed on website HTML using the official embed code or third-party tools.
A. Embedding Individual Instagram Posts
- Go to the Instagram post you want to embed.
- Click the three-dot menu and select “Embed.”
- Copy the embed code.
- Open your HTML file.
- Paste the embed code where you want the post to appear.
html
CopyEdit
<blockquote class=”instagram-media” data-instgrm-permalink=”https://www.instagram.com/p/EXAMPLE/” data-instgrm-version=”14″></blockquote>
<script async src=”//www.instagram.com/embed.js”></script>
This is perfect if you want to showcase one or two featured posts.
B. Embedding an Entire Feed
To embed an entire feed on a static HTML site:
- Use a social media aggregator tool or widget generator.
- Customize and copy the provided HTML snippet.
- Paste it into your website’s HTML.
Read also:- How an Instagram Widget Can Help Grow Your Audience?
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Start embedding Instagram feed on website.
What Is an Instagram Widget?
An Instagram widget is a tool or piece of code that displays your Instagram content on your website. Widgets can be styled in different formats—carousel, grid, slider, etc.—and offer various levels of customization.
Widgets created through platforms like Onstipe, getflowbox or Elfsightallow full control over:
- Layout design
- Post filtering
- Lightbox popups
- CTA buttons (like “Follow on Instagram”)
These are plug-and-play solutions perfect for embedding a dynamic and auto-updating Instagram feed.
Why Use User-Generated Content in Your Instagram Feed?
User-generated content (UGC) is any content created by your customers or followers, such as testimonials, reviews, or product photos. Embedding UGC from Instagram onto your site can:
- Build social proof
- Enhance authenticity
- Encourage community interaction
- Improve conversions (especially in eCommerce)
With a social media aggregator, you can curate UGC using branded hashtags or mentions and showcase them on your website.
Read also:- How Instagram Profile Viewer Works? A Simple Guide 2025
Bonus Tips for Optimizing Your Embedded Instagram Feed in 2025
- Keep It Fresh
Use tools that auto-update your feed in real-time. This avoids stale content and saves time. - Mobile Responsiveness
Choose Instagram widgets that are mobile-friendly. In 2025, over 70% of traffic comes from mobile devices. - Match Your Brand Style
Customize the feed’s layout and colors to match your website design. - Moderation Matters
Use tools that allow content filtering to keep your feed safe and brand-appropriate. - Add CTAs
Include clear calls to action like “Shop Now,” “Book an Appointment,” or “Follow Us.”
Final Thoughts
Embedding your Instagram feed in 2025 is no longer just a design trend—it’s a strategic move to enhance engagement, build credibility, and drive conversions. Whether you use an advanced social media aggregator, a simple Instagram widget, or manually embed Instagram feed on website HTML, the options are flexible and scalable for all types of users.
Looking to create a visually stunning, interactive Instagram feed for your website? Don’t forget the power of user-generated content, real-time updates, and mobile-friendly design.
Start embedding your Instagram feed today and turn your website into a social experience that converts.
