Are you bothered about delivering a remarkable event or stressed about engaging your target audience on social media? We have the complete solution: social media walls for events. These digital displays let you showcase social media content, user reviews, feedback, and live posts in real time, boosting engagement and making your event memorable. It’s the perfect blend of content aggregation and dynamic display that keeps audiences engaged, whether they’re attending an event or browsing your website. Discover how a social media wall can boost your engagement and why it’s a must-have for your digital strategy.
Onstipe will help you make the most of such social walls, but everything depends on how strategically you plan and implement your ideas. A few tips on maximizing the impact and avoiding common pitfalls will surely make your event engrave a permanent memory amongst the participants and the loyal followers.
What is a Social Media Wall?
A social media wall is a real-time display of content aggregated from various social media platforms. These displays can be customized and integrated into your website or live event screens. Social Media Aggregator is a simple to use but very useful tool if you want to collect all your brand remarks, hashtags etc. from diverse social media channels like Facebook, Twitter, Instagram, etc. Actually, it provides results in one place, whether it be your website or any digital screen for any event.
The social media wall enhances user engagement by encouraging your audience to participate and contribute content. Imagine how interactive your website might be once the posts of visitors go live; imagine how cool your event might be when people see their posts up on the big screen. It doesn’t just provide social proof; it creates a sense of community among your audience.
A social wall lets you to-
- Showcase your strong social media presence.
- Social proof to add to your credibility.
- Products integrated into the posts will convert more.
Why use a social media wall in 2024?
An approximate 4.9 billion people use social media globally, and may rise to almost six billion by 2027. This means that your current and potential and future customers are most likely to be on social media.
A social wall is one kind of platform that may let your website visitors engage themselves with your social media content even when they can’t catch you on social platforms. It lets your visitors know about experiences from your previous customers, influencer integrations, real-life applications, and testimonials.
This helps you build better feasibility for your products by creating an attractive customer experience, which enables potential customers to make quicker decisions.
How Social Media Walls Improve Website Engagement
Having a social media wall on a website can effectively improve visitor engagement. How is that possible? Well, here are some of them:
Real-Time Engagement: It is instinctive in us to love seeing their posts or content up on display. It makes us feel important and attached. Showcase UGC in real-time, and your audience will turn into contributors, creating a personal attachment towards your brand.
More Time on Website: Definitely, the social media wall will motivate visitors to spend more time on your website. They will be found scrolling down the various pieces of engaging, live-updated content quite often; in this way, bounce rates can also be reduced, improving SEO rankings.
Fresh Content All the Time: Most websites are confronted with updating the content and keeping it fresh. Here, with the wall, it gets updated automatically in real-time, and whatever the visitors see is relevant and updated.
Why is this interesting?
Firstly, it is interesting, because of the possibility it creates for creating interactions. People attending any event are ever eager to interact and have their content shown on the screen.
They loved seeing their pictures with friends, their opinionated tweets, and whatever else appeared on the screen. Social media walls are one way of leveraging this content-generating goodwill.
Organic interaction and, hence, engagement is possible. This strategy helps in getting your hashtag to trend on social media during events.
Another appealing benefit of this would be that the content generated in this fashion could serve as a promotional channel for the event. You can even make a corporate video with these interactions at the end.
Customization and Branding with Social Walls
The best thing that can be said about implementing a social media wall is the customization flexibility it offers. You will be able to design and make it sound in relativity to your brand and event theme, ensuring that the content is shown just the way you want it to be. This will ensure that while displaying UGC, it perfectly fits your brand’s look and feel.
Customizing the layout and features of your event wall allows you to highlight posts using filters, and even to the moderation of what gets displayed, it puts you in full control to ensure that only the most relevant and most engaging content shows up.
How to Use Social Walls During Events
Social walls have turned one-way digital displays into live updates, sponsored content visibility, and ways for attendees to interact in real-time with events.
Highlight Sponsor and Speaker Content
Speakers, guests, and celebrities attract much attention to your event. Showcase live feeds from their social media accounts through social walls, so you and your audience stay updated on every one of their posts. This increases not only engagement but also exposes their followers to your event, increasing the reach for your brand and probably the attendance of your event.
Engage with Contests and Polls
Engage beyond the routine question-answer sessions with online contests and polls. Encourage your audience to participate by developing event-specific hashtags for your social wall that will generate exclusive user-generated content. Don’t forget to reward with goodies and giveaways.
Why Choose Onstipe tool for Social Wall Needs?
Onstipe is the trusted platform for creating powerful, dynamic social media walls. If you want to increase website engagement or push up the activity at your next event, this tool will help you make it happen. Some of the key features that set it apart:
Seamless Integration: The social wall of this tool gets integrated into events and websites in only a few clicks.
Customizable Design: Brand your Social Wall with your brand or event theme. Choose a layout that best suits you, and select colors and styles.
Real-Time Content Moderation: With this tool, keep total control over what shows up on your Social Wall with our intuitive moderation capabilities.
Conclusion
Social walls inspire engagement both on your website and at events thanks to its fresh updates, real-time content, and the feeling of connection. No matter if you are leveraging your online presence or creating a buzz during your upcoming event, there’s one surefire way: using a social wall powered by a social media aggregator.
Integrate Onstipe dynamic social wall solutions to convert your visitors into participants and make events more interactive and interesting than ever.
Adding a social media wall to your digital strategy is not about keeping up with the trend; it is about creating a rich experience in connecting with your audience online and offline. That said, now is the time to make the switch and see for yourself how engagement on your website or event will grow to new heights.
