Are you wishing to make your site appear more credible and win the trust of your customers? One of the most efficient ways is to embed Facebook reviews on your website. Real customer reviews will be the very kind of social proof that you need to convert visitors into actions with your business. Here is the step-by-step process for embedding Facebook reviews on your website. Whether you are a small business owner, an e-commerce store owner, or a blogger, this guide is meant for you. Here we’ll explore how different methods and plugins easily make the task of displaying Facebook reviews on your site possible – no too much technical headache will be involved. It starts with which kind of plugin to choose till how to ensure that customized display settings of your review are applied-they are all covered here. Get ready to unlock the power of customer reviews and drive your website to new heights. Let’s just dive in and see how embedding Facebook reviews could benefit you.
Why Should You Embed Facebook Reviews On Your Website?
Embedding reviews from Facebook into your website is not aesthetic decoration; it’s a marketing strategy that makes all the difference between converting a prospect and pushing them somewhere else. Thanks to digital fast lanes and so many choices, consumers now rely on word-of-mouth opinions from previous customers to help decide on the direction of their purchasing decision. Authentic reviews embedded in Facebook create that layer of trust in the mind of the prospect. This trust can turn casual visitors into loyal customers who feel reassured by the experiences of others.
Facebook reviews also consist of social proof. As soon as prospects realize that other people have interactively engaged with your business with positive comments, it creates a community and air of credibility around your brand. It is especially effective in such industries where word-of-mouth plays a great role, like hospitality, retailing, and services. These reviews will be a great way for you to show off your reputation on your site, and have visitors interact with your brand, by purchasing, signing up to get your newsletter, or sending you an e-mail to learn more.
The third reason embedding Facebook reviews will help your website is that it can improve your overall SEO. Any user generated content increases credibility with the search engines, and any review is inherently user-generated content. Having such testimonials means you create new content that might be indexed by search engines more readily, making your site more visible over time. In other words, embedding Facebook reviews appeals to your visitors on a multifaceted level yet brings more viewers to your site over time, thus opening those viewers up to more opportunities for engagement and conversion.
The Benefits of Displaying Facebook Reviews on Your Website
Displaying Facebook reviews automatically uplifts the credibility of your brand. Trust is such a huge part of the consumer decision-making process, but when customers see those reviews are from actual people, it lends a real authenticity to your brand. This is in quite the opposite to the artificial feel and taste of traditional advertising; user-generated content through reviews offers a fresh peek into the actual experiences of customers. This way, with such openness, your business stands ahead of others who will not be candid about the feedback from customers.
Additionally, showing Facebook reviews will add more engagement to your website. Chances of keeping the visitor would be higher if positive testimonials are featured on your site; he would engage in browsing more pages as well, thereby increasing the chances of interacting with your calls to action. The conversion rate is thus improved because visitors appear to be more confident about their decisions to buy. Furthermore, reviews can create discussions and interactions on your site, causing community spirit, and prompting people to come back to your page.
Another excellent reason is that Facebook reviews can become a very effective marketing tool. When you are showing positive feedback, you are focusing on the strengths of your products or services and so establishing your value proposition best. This can also work well for e-commerce businesses as, for most of them, the customer always has to be assured before buying. Now, putting in Facebook reviews can utilize existing customer satisfaction to attract new customers, thereby increasing sales and revenues.
Read Also:- Top 5 Benefits of Using Facebook Widgets for Business Websites
How to embed facebook review widget on website using onstipe tool
To embed the Facebook review widget on your website via Onstipe, follow these general instructions:
Sign up for an Onstipe account:
If you haven’t already created an account on the Onstipe website. This will enable you to start using their social media aggregator tool including the Facebook review widget.
Connect your Facebook Page:
In your Onstipe Dashboard, find the Connect your Facebook Page option. To activate, you will need to authorize Onstipe in order to obtain access to your Page’s data: reviews and recommendations.
Create a Facebook Reviews feed:
Under Onstipe, check for an option that adds a feed or widget. For the source, select “Facebook Reviews.” You may need to decide which settings you want to apply, which in this case could be whether you want to display all reviews or those rating at least a specified number of stars.
Customize the widget:
Onstipe likely enables customizing the appearance, design, and layout of your widget consistent with the branding that you have developed for your website. You may also have a choice of different templates, modifications of colors, fonts, or any other display feature.
Develop the embed code:
This is immediately followed by obtaining the embed code from Onstipe. The code developed for you will be used to place the widget inside your website.
Custom website Platforms:
a. Open the HTML of your website.
b. Find the place where reviews should appear.
c. Place in that space the embed code given by Onstipe.
Testing and adjustments:
Check your site after adding the widget to ensure that Facebook reviews show up properly; adjust as necessary about placement or styling.
Periodically go to your Onstipe settings and ensure that your Facebook reviews are being received automatically, and also, you are showing up on the most recent relevant customer feedback.
Best Practices for Using Embedded Facebook Reviews Effectively
When embedding facebook review widget, you follow best practices that would maximize the efficiency of such performances. For example, ensure that the reviews you show are up-to-date and current. Reviews older than a couple of months may not represent your offerings and customer service as they should. Frequently update the reviews you show to maintain an accurate portrait of your business and ensure that it is characterized by plenty of positivity.
The other best practice for reviews is feature diversity. Showing reviews that exhibit different strengths of your business will give possible customers a very rounded picture of what you have to offer. For example, if your business falls in the restaurant business then you want to display reviews that speak about the quality of food served as well as the efficiency of the service. This helps prospective customers see the different strengths of your business, which might lead to more informed decisions from these customers.
Also, ask for reviews on your Facebook page by your customers. The more positive comments you receive, the higher the chances are that you can publish great testimonials on your web page. Provide a follow-up email after their purchase by asking them to give out their experience with your services. You can even encourage reviews with coupons or other special offers; it is a win-win situation for your business as well as for your customers.
Conclusion and Final Tips for Maximizing the Impact of Embedded Facebook Reviews
Adding Facebook reviews to your website comes with the invaluable potential to increase credibility as well as build trust. By taking all the steps that have been discussed above you will be able to easily add customer reviews to your website in a way that can better engage your visitors. Choose a method to add reviews that will fit well with your level of technical expertise and in what you are best knowledgeable in the platform of your website.
Customers will have a far greater experience when they see the relevance to your brand because of embedded Facebook reviews. Therefore, branding the review to be congruent with your brand can result in a very coherent experience for users, while displaying reviews on high-traffic locations on your site improves visibility substantially. Uploading reviews and interacting with customers will also improve the reputation of your brand and boost feedback further.
Essentially, it is about building a community through your brand, where customers feel valued and empowered to share their experiences. A Facebook review can help you build social proof that can resonate with your audience and make you different in an ever-competitive marketplace. Start embedding those testimonials today and watch how they make your website into a trusted hub for potential customers.