Google My Business profile plays an important role for your business and in this digital Age, an online presence matters for any business that should be successful. One of the strongest tools through which you may create an online presence is Google My Business, now termed GMB profile. The tool is still a part of the Google program and will continue evolving in the year 2025 more than ever. In this article will take you through the process of setting up your Google Business Profile or highlighting new features and explore how tools like Google Reviews and Google Listing My Business can help elevate your brand.
What is Google My Business?
Google My Business is a free product from Google, which provides a business with the capacity to manage their online presence across Google Search and Google Maps. Creating a Google Business Profile gives customers easy access to information that they want to know about your business, such as location, hours of operation, website, and services. A Google business account, if managed properly, can be of great value for local businesses as it gives you access to interact with customers and improve your local SEO.
The New Features of Google My Business in 2025
Google is always updating its services to help business grow. In 2025, some exciting new features have been introduced to the Google Business Profile. All these updates will make the connection between businesses and customers a lot easier. Some new features include updating your business hours better, responding to customer reviews, and showing your services. Improvements have also been made on how your customers can book appointments or make purchases directly from your profile. Let’s have a look at these improvements:
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1. More Customizable Business Profiles
Google is now giving more options to the business profiles. There will be more customized categories and attributes that a business could add, making a profile give users a more direct sense of what it is you do. If it is a pet shop, then for instance, you can identify as “Pet Supplies Store,” feature specific attributes like “pet grooming” or “pet adoption services,” to show relevance to the correct kind of audience.
2. Enhanced Google Reviews Features
Google Reviews have integrated themselves with the business profile in your own business account. You’re not only better at commenting on reviews; Google still lets you emphasize a few chosen reviews according to your marketing strategy. Perhaps you’re getting amazing feedbacks from certain service offerings, which can be published right on the profile; this makes it even easier for potential customers to find positive feedback.
3. Booking and Appointment Scheduling Integration
Google My Business has made it easier for customers to book appointments directly from your profile. This is especially helpful to businesses like salons and restaurants. Booking tools from other apps are now connected to Google Business Profile and making it simple for customers to schedule with you.
4. Improved Messaging and Communication Tools
Google My Business improved the messaging feature in 2025. Businesses can now respond to customer inquiries quickly. There is also an auto-reply when your business is closed. This improves the connectivity of businesses with customers and allows for quicker response.
5. Photo and Video Updates
In 2025, Google is helping businesses to add pictures and videos to their profiles much easier. Business owners can now directly upload videos to their Google Business Profile. These may include behind-the-scenes, special deals, or good customer reviews. Using pictures and videos helps make your profile more interesting and real to customers. This will help establish trust because people like to know what a business is like before they decide to buy or visit. This is a great way for businesses to differentiate themselves and show customers what they have to offer in a more personal way.
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How to Set Up Your Google Business Profile in 2025
Creating or improving your Google Business Profile in 2025 can be done easily with simple steps. Here are a few:
Step 1: Create a Google Business Account
If you don’t have a Google business account and yet start by creating one. You will use this account to manage your business listing and Google Business Profile. Open the website of the Google Business Profile and click “Manage Now.” You will sign in using your Google account; this is going to require you to add your business name and address.
Step 2: Verify Your Business Location
The second and most important step to be taken in setting up your Google Listing My Business is verifying your business. Google wants to confirm that you are the authentic owner of the business you intend to list. There are several ways through which you can verify your business, including:
- Postcard: Google will post a verification code in an envelope and mail it to the address associated
with your business. It will appear online once the code has been entered via the Internet. - Call Verification: Verification by phone will depend upon what service Google makes available for businesses within that category.
- Email Verification: A business may receive the verification code via email.
- Instant Verification: If your business is already verified with Google Search Console, you can instantly verify.
Step 3: Add Essential Business Information
Once verified, you will be able to add more details about your business. Fill in information such as:
- Business Name: Ensure it matches your official business name.
- Business Category: Choose the most relevant category for your business. This helps Google categorize and display your business accurately.
- Business Address: Enter your physical business address. In case you operate an e-commerce business you may choose to not show your address and give service areas.
- Phone Number: Include a number where customers can reach you.
- Website URL: Include your official website URL. For businesses that are interested in getting more visitors to their website from the Google listing, this is vital.
- Hours of Operation: Provide accurate operating hours. You can also set special hours for holidays or events.
Step 4: Upload Photos and Videos
All Google Business Profiles should be enhanced by adding photos. Businesses with photos earn 42% more directional requests and 35% more website clicks than others. The following items should be uploaded:
- Logo: This allows for easier recognition of your business.
- Cover Photo: Use any image you think represents the best.
- Additional Photos: This can show any action with your storefront, products, services, and your team.
- Ask for Reviews: Kindly request customers to give reviews after a successful service or purchase.
- Respond to Reviews: Always respond to reviews, regardless of whether they are positive or negative. A timely and professional response shows that you care about customer feedback.
- Pin Positive Reviews: In 2025 you can pin your best reviews to make them more visible to potential customers. This can highlight your most positive experiences, improving your reputation.
- How many people have viewed your profile?
- How many clicks or calls you’ve received
- Directions requests
- Review ratings and sentiment
- Increase Visibility: Be included in local search results when customers are searching for businesses like yours.
- Improve Customer Engagement: Use features such as Google Reviews and messaging to build trust and connect with your audience.
- Drive More Traffic: Optimize your profile to encourage customers to visit your website or your physical location.
- Monitor Performance: Google provides valuable insights to track your profile performance and make data driven decisions.
In 2025, Google permits businesses to upload videos into their profiles. Use this facility to show your products or services or even customer testimonies.
Step 5: Leverage Google Reviews
One of the powerful features of a Google Business Profile is Google Reviews. Customer reviews do greatly influence your business reputation and local SEO. It is, therefore, an excellent idea to encourage the satisfied customers of your business to leave positive reviews on your Google business account. Reviews, apart from boosting credibility, can also boost your rank in local searches.
Step 6: Improve for SEO
Your Google Business Profile enables your business to be listed on local search results. You can have the highest probability of finding you by making sure that all business information provided is current and accurate, including name, address, and telephone number. Ensure that key phrases or words for your business, including its services offered and service areas, are indicated in the profile. These words help your profile appear when people search for businesses like yours. The more complete and clear your profile is, the better your chances are of showing up in local search results.
Step 7: Track Insights and Analytics
Google Business Profile provides useful insights about how customers are finding and engaging with your business. Here’s what you can find there:
This information helps you know how well your profile is doing and what people are thinking about your business. You can make changes to enhance how you connect with the customers and grow your business by looking at these details.
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Why Google My Business Matters in 2025
Google My Business is still an important tool for local SEO in 2025. An optimally optimized Google Business Profile not only aids your business to be high in local search results but also helps in getting easy access to its business information by customers. Features such as Google Reviews, appointment scheduling, and improved messaging tools make it easier for businesses to communicate with customers for higher conversion rates.
A Google Business Profile enables you to:
Conclusion
Google Business Profile is the best way to improve your online presence in 2025. You can make your profile better by adding important details and uploading videos. New features like Google Reviews help too. The more you connect with your customers, the more they will help you grow and make your business more visible in local searches. Use all the tools available to you, and you will see that a well-managed Google business account can make a big difference in your success. Make sure to take full advantage of these tools to improve your business.