Is your event going to happen soon? But don’t have any idea where to promote it?
Well, Social media platforms can provide better visibility and reach to your event. Social media is one of the best ways to maximize the buzz and excitement for an upcoming event.
Social media is the ultimate way to gain exposure, whether you’re organizing a physical event or an online event.
When it comes to promoting an event on social media platforms then a clear strategy or plan should be there.
An ideal social media event promotion strategy should have some basic goals like connecting with your followers, boost attendance, give a better experience, and more.
It’s not enough to merely engage with your audience through the event, you want possible conversions before and after the event too. We’ve gathered a list of the best ways that are useful for promoting an event on social media. Keep reading to know more-
Social Media Event Promotion Tip #1
#1. Harness the Power of Visual Testimonial
One of the finest event promotion ideas is to depict great feedback, comments & statements of event guests & speakers via visual testimonials. The power of displaying testimonials visually is absolutely impact-driven. This positive word of mouth convinces the targeted audience that previous year’s event attendees & speakers had a great time at the event & gears them up for the upcoming event.
Create simple graphic images with these testimonials & positive feedback by also mentioning the commenter & statement provider. Share these graphics in your marketing campaign, mailers, social platforms & blog posts. Attributing to the commenter & mentioning his social handle creates transparency & authenticity in the testimonial.
You can also design a testimonial video. Videos are extremely effective & inspiring. They capture the attention of the audience instantly.
Social Media Event Promotion Tip #2
#2. Invest In Tools to Simplify Your Event-Processes
If you haven’t worked upon effective planning & strategizing before the event & the bandwidth of your resources doesn’t allow for active social media posting during the event, then this social media event promotion idea is for you.
Invest in social media tools that break down your social media strategizing into parts. Plan and schedule content for social sharing with social media tools to be more efficient in your processes. You cannot possibly be online twenty-four hours a day, so use tools that can help you plan, organize, & schedule your posts. Let the tools take over and aggregate different types of content for your event.
The social media aggregator tool helps you in finding fresh engrossing content for your event. Bookmark blog posts or videos that relate to your event. Schedule social media posts for before, during & after the event.
Also read – Benefits Of Using A Social Media Aggregator Tool
Social Media Event Promotion Tip #3
#3. Create a Highlights Video from Previous Events & Share on Social Media
Videos are a medium to communicate the energy of an event visually. Attractive visuals with popular audio are a combination that drives registration & excitement for the event. Sharing a highlights video on social media from the previous events is an excellent social media event promotion idea.
Always keep your target audience in mind when designing the video. Your video must convey the value of your event to prospective attendees. Your audience must understand the ‘need’ of attending the event by seeing the video. They must see the potential benefit of attending the event.
Share your video on different video platforms like YouTube & Vimeo as each platform has its own advantage, so take advantage of that. Cross-promote your highlights video on social media & widen its reach to the global audience.
Promote your video on your website, in your newsletter, on the blog, and with affiliates. Give it more and more exposure to drive a remarkable turnout & engagement for your event.
Social Media Event Promotion Tip #4
#4. Share Behind the Scenes Content
The use of social media at events is ever increasing. However, we recommend a social media event marketing strategy that is even more lucrative. A lot of sweat & blood goes into making an event successful. Give your audiences a glimpse into the exciting & fun-filled experiences by sharing images & videos of the preparations going on. Behind the scenes is an excellent strategy to connect with your potential audience organically.
Share stories, pictures & videos of how everything is being put together for the big event day, share authentic moments & challenges you face. Sharing behind the scenes humanizes the brand-customer experience & makes you relatable.
Posting behind-the-scenes is a great way to generate buzz & boost engagement. It builds a connection by giving a sense of being an ‘insider’ to the guests for the event.
Social Media Event Promotion Tip #5
#5. Use Instagram Stories for Promotion
Instagram stories are the newest way to interact with followers. It gives the number of possibilities to users and marketers to promote an event.
Apart from sharing only fashion and food, Instagram stories are in trend for a lot of reasons. You can create engaging content on Instagram stories and generate buzz around your event.
Publishing event countdown, voting, contest, surveys, giveaways, and QnA on Instagram stories is the best way to engage people. Instagram stories help you in many ways to promote an event and the more efficient way is Event Countdown.
You can create an event countdown before an event on Instagram. It will work as a calendar and reminder for followers for deadlines for event contests.
Social Media Event Promotion Tip #6
#6. Create Event Pages on Social Media
Sharing event information through social media platforms like Facebook can be a more easy way for you to give all details about your event.
Create a Facebook event page that contains each and every single piece of information about the event that your guest should know.
Through event pages, you can easily send invitations to people, show RSVP notifications, share venue details, and much more.
Tag your sponsor, speakers, and special guest and increase the reach of your event.
Social Media Event Promotion Tip #7
#7. Create a Hashtag
Hashtags are the only way that helps you to connect people with your brand, business, and event.
Creating a hashtag for an event is important when it comes to event promotion. Hashtags allow you to connect all the buzz of an event with a search term.
Hashtags help you to categorize all the posts related to the event, increase engagement, attract more followers, boost a brand image and help to reach a target audience.
By using your hashtag, people can easily see all the happenings around your event on social media platforms.
Choosing a hashtag for an event is a sensible and challenging task. So make sure when you create a hashtag, you should follow some basic tips mentioned below.
- Follow KISS Rule (Keep It Small and Simple).
- The hashtag should be easy to use and eye-catching.
- Pick a hashtag that can be unique and relevant to your brand.
- The hashtag should be meaningful.
- Don’t use a copied hashtag or another’s hashtag.
- Don’t use the punctuation mark (,!@$:;”) in a hashtag.
- Avoid hashtags that have a double meaning – Eg: #susanalbumparty (Right meaning – Susan Album Party).
- Avoid long hashtags.
Social Media Event Promotion Tip #8
#8. Magnify Live Events with UGC
UGC is known for user-generated content or content (like images, text, video) that is created by users. It could be anything that is posted by people on any online platform such as forums, reviews, and social media. In a more descriptive way, if users give their feedback and reviews for any service or product, it’s called UGC.
UGC is the biggest part of influence marketing where user-generated content is enough to convince people to buy or reject something.
If you are an event manager or organizer then you also can leverage the power of User-Generated Content by displaying UGC during events.
Incorporate User-generated content in your event marketing strategy and magnify your live events. Set up a social media wall for your event that helps you to collect UGC from various social media platforms using your hashtag. Display these aggregated social media hashtag feeds on digital screens through social walls during events. You can run social walls for your virtual events too.
Leverage the power of User Generated Content.
Use Onstipe to generate greater audience engagement.
The social wall allows you to display your audience-generated content on a large digital screen in real-time. After seeing photos on the big screen, everyone will be excited to feature their pictures on screens. As a result, it encourages your other audience or guests to share their views and happenings on social media with your hashtag to be featured on the big screen.
Now you have greater chances to magnify your event on social media because when followers of your attendees will see your event happenings it will give a huge reach to your event. A social wall with UGC not only increases audience engagement but also bridges the gap between your offline and online audience.
Also read – Why Event Marketers Should Use A Social Wall for Events
Social Media Event Promotion Tip #9
#9. Create Individual Images Introducing Each Guest Speaker
A social media event promotion idea that keeps your content interesting is to create individual graphics that introduce your guest speakers exclusively. Each guest speaker deserves his fame & this way you get multiple images (& content) to promote your event.
Include key event information & speaker details on your graphic, feature the achievements of your guest speaker & shower spotlight on him. You can request or your guest speaker may willingly share the graphic with his audience too, which means your event information is reaching a wider audience.
Final words – Boost Your Next Event
Get the maximum from all social media platforms and boost audience engagement at your event. These 9 best ways will help you to magnify your event and enhance the reach among people.
Pro TipTry Onstipe, the best social media aggregator tool that helps you to create a social wall for your event. Onstipe allows you to collect social media feeds at one place using hashtags and display them on social walls during events. You can showcase your user-generated content anywhere from Tv screens to Jumbotrons. Its responsive and beautiful social wall design template gives your social media feed a rich and classy look.
So, what are you waiting for? Incorporate these 9 tips and Onstipe in your list and boost your next event like a pro.