Why is social media so important for brands?
Of course! Social media is the popular thing right now and this is the only place where brands can target a huge audience.
But, where you see possibilities there you will find competition too. And social media comes with many challenging phases where every single business gives their best to stand to build their reputation and beat their competitors.
Social media is the ultimate way to get more interactions, engagement, and build relationships. In this ruthless competition brands aggressively plan their strategy to gain more attention from users.
Facebook, Twitter, Instagram, and LinkedIn are the major social media platforms where brands apply their strategies.
They even involve many social media tools such as social media management, hashtag tracking, and social media aggregator tools and rely on them.
So here we will talk about social media aggregation and social media aggregator tools. Many of you don’t even know exactly, what is a social media aggregator tool? How can it be done? and What are the benefits of using a social media aggregator tool?
If you are a brand or a business then you should go through this article to know everything about a social media aggregator tool and its benefits.
To showcase social proofs and build more trust among people, brands and businesses are using social media aggregator tools.
So, let’s read about this in detail –
What is Social Media Aggregator?
Social media aggregator is the easiest way, where you can collect and curate live social media feeds of various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Youtube, etc.
It allows you to aggregate feeds of multiple social networks through a specific hashtag, handles, or specific search term in real-time.
Social media aggregators, also known as social aggregators, social media feed aggregators, social media content aggregators, social network aggregators, and UGC aggregators.
A social media aggregator tool helps you to build a social wall for displaying your social media feeds in one place.
Also, read – What is Social Media Aggregator
What is a Social Wall?
A social wall is a solution where you can display your aggregated social media feeds of Facebook, Twitter, Instagram, etc.
You can display this social wall on any digital screen like digital signage, TV, projectors, billboard, jumbotrons, or can embed it on your business website.
A Social wall is a useful way to increase audience engagement during events, weddings, conferences, concerts, and many more.
Bonus read – How to Display Social Media Feeds on TV Screens
Benefits Of Using Social Media Aggregator Tools
Social media aggregators, such as Onstipe are more easy, time-saving, and cost-efficient. As we discussed, social media aggregators make the social media process simple and help you create an organized view of social media feeds.
So here are 7 awesome benefits of using a social media aggregator tool. Have a look!
1. Time And Cost-Efficient
Social media marketing is a crucial part of any business or brand. To create and perform effective social media marketing, businesses need effective social media tools too that can add value to their business.
These social media tools will come at a high price and this is a drawback, but the good thing is a social media aggregation tool will save your time, money, and efforts by making other areas of your social media marketing more productive.
Now one doesn’t need to approach plenty of traditional advertisement-making sources like newspapers, hoardings, etc. Instead, there are social media aggregators who charge you some money and in return, they take the responsibility of searching data, analyzing content, advertising, etc.
2. Increase Audience Engagement
Social media aggregation tools help to increase audience engagement in the most effective and innovative way.
It helps to establish a connection between the audience and the brand. This is a whole new way for brands to interact with their customers. This strategy is a new trend.
During events and exhibitions, participants can post live updates that aggregate the content for the event organizers.
Through a social media aggregator tool, brands can create a social wall (also known as Instagram wall and Twitter wall) which is highly efficient in generating engagement during events and exhibitions.
When the audience posts anything related to the event on social media using the event hashtag, the social media aggregator collects those feeds and showcases them on the social wall. It allows the audience to get featured on a big screen during the event and increases engagement.
After the event, you can display such social media posts in the gallery of your website.
3. Content Curation And Moderation
Except for collecting all social media posts in one place, the best social media aggregator tools should have quality content moderation as well.
Collecting social media posts is really a tough task but curation and moderation of that content are tougher. So, don’t ignore the value of content curation and moderation, when you are searching for the best social media aggregator.
Content curation helps you to identify the most relevant and engaging content and create a sense of community for your audience. It removes bad and inappropriate content in real-time and gives you quality content to display on the social wall.
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Use Onstipe to generate greater audience engagement.
4. Beat The Competitors
With better and smarter use of social media aggregator tools, one can actually fight the competition. The ones who are using these tools today are advertising themselves much better. After all, the business world is all about competition and teaches how to grow with it.
Along with that, one can monitor the modern networking strategies and their competition. Monitor what your competitor’s audience shares on social media, analyze what resonates well with their audience, and plan your strategy accordingly.
And make their audience yours.
5. Keep An Eye On Trends
Keep yourself ahead of the trend with the social media aggregator tool. It enables you to monitor what’s trending in your industry.
Keep an eye on popular and trending hashtags relevant to your business category and make sure you don’t miss anything and don’t let yourself behind your competitors.
Collect all relevant content from various social media platforms, analyzing content closely, and identify your key influencers in your niche through social aggregators and increase engagement with them.
6. Turn Social Proof Into Sales
Collect your social media user-generated content through social network aggregator tools and embed them on your business website. This is an ideal way to build more trust among your customers.
In this cut-throat competition, users don’t believe in artificial marketing like TV ads, newspaper ads. They believe in some realistic marketing, where people rely on the feedback and actions of others to help them to decide what is good or bad.
Display your real user’s social media feedback to your customers through a social wall or social media hub on your website or at your shopping mall. Improve the customer’s purchase journey and buying decision.
7. Make User-Generated Content Shoppable
Yes, make your User-Generated Content shoppable with social media aggregation or UGC platforms.
A best social media aggregator tool such as Onstipe enables you to add a custom CTA on your social media posts. So you can easily add a Call-to-action button on all feeds. That directly navigates your audience to your products and they can easily shop your products.
You can add any (product, website URL, download button, signup) on that CTA button. These CTA buttons will help you to generate more leads and conversions.
Now you know about all the benefits of a social media aggregator, the next question is Which one? So it’s time to use the best social media aggregator tool for your brand that can save your time & money, offer you real benefits and fulfill your requirements.
You may try Onstipe to boost your marketing efforts. Create your first social media wall with Onstipe and make the entire social media content aggregation process smoother.