What is a Social Media Aggregator?

what is social media aggregator

A Social Media Aggregator that – “Collect social media posts from various social channels through the hashtag, handle, URL or keyword and display anywhere on a website or digital screen in an organized way.” 

In short, Collect, curate, and display social media feed anywhere. 

What is a social media aggregator? this is the most curious question among people nowadays. So, let’s start with this.

What is a social media aggregator?

A social media aggregator pulls social media posts from multiple social media networks such as Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, etc., and displays them on website or live event screens using the Social Wall.

Aggregate all the content that the brand’s followers are tweeting, Instagramming, or posting on any social media channel under a canopy with the social content aggregator tool, all of it to be globally accessed by people. It allows brands to create a social wall to turn multiple social media posts into a single social media feed to generate finer brand-centric advertising.

Social media aggregators allow you to give an organized and beautiful view of your social media feeds. It is also known as a social aggregator and social content aggregator. 

After huge research, we have curated a list of the most frequently asked questions of users regarding social media aggregator tools. Hope these answers to FAQs will help you to sort out your all queries for a social media aggregator.

FAQ 1. How are these posts pulled? Social media is a gigantic collection of posts, what about the posts concerning me or my brand only?

Never fear, the era of hashtags is here. A social media aggregator tool like Onstipe is capable enough to extract posts with a particular hashtag from social media channels. This social aggregator platform pulls together all user-generated content using a specific hashtag. 

For instance, add the #whitecupcontest hashtag on Onstipe. In each and every post, where this hashtag has been used this social feed aggregator tool will collect them for you. Onstipe can also collect your branded content for you using your brand handles. 

Simply add your social channel @username on this social aggregator tool and combine all branded content in one place. 

Now introduce your unique hashtag but ensure that it is not already in use on social media. Your brand and its followers can make posts, tweet, Instagram, and do ‘n’ number of things with the power of that unique hashtag. 

Now you’re good to go live, collect all user-generated content with ease.

FAQ 2. What about the offensive content that’s aggregated from all the social channels? How will I or my brand be protected against it?

With a social feed aggregator tool (another name for social aggregator) like Onstipe, you have the right to monitor and discard any content before it goes live on the social media wall.

This social media aggregator tool is furnished with an internal quality check feature for content. Display only that content for community viewing that you approve and discard objectionable/offensive content out.

Manual and automatic filtering options are a blessing with this social aggregator tool. A best social media aggregator tool must have some mandatory features such as profanity filter, automated moderation, and manual moderation to stop offensive content. 

Onstipe has all these features.

FAQ 3. Are these posts coming instantly from social channels?

Yes, you can fetch posts in real-time or instantly. With the Onstipe social aggregator tool it depends on 2 cases: Number one, what is your feed update time? and second, have you enabled moderation or not?

Case #1

Feed update time shows how much time your next new posts will take to come on your social wall. Let’s understand with an example if you have new posts on Twitter and your feed update time is 2 hours then your new posts will come on the social wall after every 2 hour interval time.

If you want to fetch social media posts instantly then you should choose a social media aggregator with an instant update time option.

With the Onstipe social media aggregator tool, you can collect posts instantly from social channels. Onstipe has various plans for brands, businesses, and events. Each plan has a different update time, the free plan has 12 hours, the starter plan has 4 hours, the economy plan has 2 hours, the business plan has 45 min, the mini-event plan has 5 min and the pro event plan has up to 1 min update time.

Case #2

Onstipe allows you to display posts instantly on your digital screen until you enable moderation on your posts. If you enable moderation on your posts then the new posts will go in the moderation first, from where you need to make them live manually.

FAQ 4. What is the twist of unpaid yet authentic data by using social media aggregators?

Unpaid yet authentic data can also be referred to as user-generated content (UGC) in the social media world. 

User-generated content, a type of content that is generated by users, customers, or followers at his own will and out of sheer admiration and connection with the brand. 

Because the content is an expression from the user directly, it is his experience or feedback he’s sharing with the brand, it’s an outright authentic content.

FAQ 5. Now that I have aggregated UGC by a unique hashtag by employing the best social media aggregator, what’s next? Is it the end?

Before you believe that this is the end of the social media aggregator tool and its versatility, there’s more on your plate. After all of the success above, you can create a social wall with the social media aggregator tool and display all the UGC in a dramatic manner that matches your brand image. 

Social media walls or social walls are a display of posts shared by customers or users about the brand with its unique hashtag. A striking gallery of images, videos, experiences, feedback, and more that fosters brand-user connection, interactive display, and stays on the web forever only to be accessed by anyone wanting to know more about a brand.

FAQ 6. What type of businesses can use social aggregator tools?

Every business can use a social media aggregator tool to increase brand trust among people. Small size to large scale businesses can deploy it for their business marketing purpose.

Industries that can use it:  

  • Hospitality Industry
  • Education Industry
  • Events management
  • Digital signage
  • Wedding industry
  • E-commerce Industry
  • Non-profits
  • Retail Industry

Some more use cases: 

  • Hashtag Campaign
  • Events 
  • Wedding
  • Conference
  • Website Embed
  • Office
  • Retail Display

FAQ 7. Can I know some of the best social media aggregator tools?

Being a vault full of blogs, analysis, and researches, the web offers innumerable social media aggregator tools to match the exclusive requirements of businesses, brands, and individuals. Be attentive to the features every hashtag aggregator (yet another name for a social aggregator tool) offers and opt for the one that entirely matches your specifications. 

You may try Onstipe for all your needs. Collect, curate, and display your social media content anywhere on any screen or website using Onstipe. It has many awesome features that allow you to give your social wall a stunning look and feel. Onstipe comes with many benefits for a business or brand:

  • It increases the trust over brands,
  • fill communication gaps between customers and brands,
  • balance the overall cost of the marketing campaign,
  • trigger the word of mouth marketing,
  • increase user engagement,
  • improves conversion rates,
  • enhances overall ROI
  • and manage activity regarding brands across various social media platforms.

FAQ 8. What is the best social media aggregator?

Onstipe is one of the most popular and trusted social media aggregators available on the internet. It is really easy to use tool with awesome features at decent prices and free plans.

Onstipe gives you the power to collect user-generated content in real-time. It supports hashtags, handles, URL, keywords for collecting feeds from social channels. 

More highlights:

  • Comers with advanced features at a reasonable price,
  • Included a free plan for startups,
  • Supports all the major social channels such as Facebook, Twitter, Instagram, etc.
  • Customization feature that allows you to update the design of social feeds,
  • Add custom posts, banner, ticker, sponsor posts on social feeds,
  • Add call to action button on social feeds and make them shoppable,
  • Real-time update time,
  • Responsive and light-weighted themes for websites and displays.

Try Best Social Media Aggregator Tool

Collect, curate and display social media feed anywhere!

FAQ 9. I’d like to be able to read my friends’ feeds from Facebook, Twitter, Google+, etc. in one place.

You can use social media aggregators for your personal or professional use. If you wish to read or collect your friends’ feeds in one place then your friends’ feeds should be publicly available on social channels. You can access and collect any publicly available feed from social media platforms.

FAQ 10. What are the top social media aggregators?

  1. Onstipe
  2. Curator.io
  3. Tint
  4. Walls.io
  5. Juicer.io


This is all about social media aggregator tools and their powers. Here we have covered all mostly asked FAQs by users for a social aggregator tool. Hope you got your answer through this blog.

So what are you waiting for? Create your own social wall for professional or personal use with the best social media aggregator tool – Onstipe.

Cover image source: Freepik.com