Time flies quickly and before you even realize it, Christmas will be looming around the corner. With Christmas, comes the festive spirit, which brings along with it numerous promotions, discounts, and offers by various brands.
Every year the festive season comes with so much joy and happiness. The last three months of the year are so important for everyone, even all the brands and businesses try their best to attract more buyers during these days.
Brands make plans and strategies to get more attention and increase their sales during this festive season. They give offers, discounts, gift cards, vouchers to boost their sales.
The days are gone when people would make a line and wait outside at their favorite shopping destinations during the festive season. In this digital world, buyers have become smart and they prefer to buy much of their purchases through their smartphones or laptops.
According to the trends from the last four or five years, many buyers prefer to take recommendations from social media platforms to make their next purchase. Social media platforms like Facebook, Instagram, and Pinterest are the biggest driving forces for shopping, while blogs too continue to play a pivotal role.
This makes it very crucial for online businesses to improve their visibility, especially during the festive season. So brands also are focusing on social media platforms to get a wider reach of customers.
If you have an online business, you need to make full use of this festive season by making great sales. This can be done by making a smart Christmas marketing campaign that can include attractive offers and discounts on your products and services.
Now as a business or brand you are thinking, it is too early to make an action for Christmas.
But according to a study, 38.1% of people start their Christmas shopping before November which jumps up to 69.8% of people starting their Christmas shopping before the 1st December.
So it is the best time to start planning your social media Christmas campaign. If you are still stuck with a query then don’t worry. In this article we have covered everything related to social media marketing ideas for Christmas, you can use these tips that will make your festive season truly merry.
In today’s article, You will learn the best Christmas marketing ideas to attract more customers and make more sales during this holiday season.
- Give a Christmas Feel to Social Media Profile
- Surprise Your Customers
- Post Stories, Fleets and Reels on Social Media
- Create Exciting Offers
- Publish Engaging Content
- Launch a Social Media Christmas Hashtag Campaign
- Display UGC with Social Wall
- Use Shoppable Posts
- Christmas Video Campaigns
- Send Christmas greetings
- Target Audience
#1. Give a Christmas Feel to Social Media Profile
The first and important Christmas marketing idea is to update the design of your website and social profiles. Give a Christmas look and feel to your online stores.
To attract customers, your website and social media profile must have an eye-catchy appearance. It can’t be done in a way better than by using the colors of this festive season of Christmas. You can take inspiration from Ferreiras. During Christmas, they updated both the Facebook cover image and profile photo and gave a Christmas feel to them.
Design a customized profile picture, cover photo, text, fonts, and other creatives in Christmas-themed colors and visuals.
Add some Christmas vibes to your brand logo. Add more spark and give a feel of Christmas by adding a snowman, Christmas hat, elves, Christmas tree, or lights in your brand logo.
Highlight the special offers, share posts in all-red-and-green-with-bells-on combinations to give a Christmas feel to your social media profile.
When people browse your social media profile and come across Christmas-themed photos, they will be motivated to look for special promotional deals.
#2. Surprise Your Customers
When it’s Christmas, what can be a better way to surprise your customers by making their wishes come true.
Give your customers the unexpected joy of free gift cards or complimentary gifts.
This can be easily done by organizing contests and competitions through which exciting giveaways can be gifted to your customers.
Giveaways are a great way to increase brand-user engagement and virality of your social media posts. You also can offer free gifts or even free shipping on products.
Buyers love free shipping. It doesn’t matter if the product is small or big but buyers always expect free shipping especially during festive seasons.
It can help increase your social media fan base through increased followers, likes, and shares which can also be organic growth. The virality of your social media campaign can be increased through engaging posts.
#3. Post Stories, Fleets, and Reels on Social Media
Promotion about your brand can be easily done through engaging stories, fleets, and reels that can be posted on social media platforms like Facebook, Twitter, and Instagram.
Facebook and Instagram are the two major platforms that allow brands to post small clips or images as stories.
Even, both Twitter and Instagram have launched two awesome features – fleets and reels.
Brands should utilize these features to attract more visitors. Brands can post exciting offers, interesting clips, boomerangs videos, upcoming event information, customer’s or user’s reviews, and many more.
Make these stories, fleets, and reels more interesting by using filters, stickers, GIFs, and even making them musical.
This is surprising but Instagram stories can be useful to boost your post’s ranking in feeds too. I know it seems strange because it is not officially announced.
Actually, Facebook loves it when you use its new features so frequently and in return, they help you to give more reach on posts as rewards.
Other innovative ways to build engagement can include encouraging your team members or customers to share their posts including experience, reviews with brand hashtags.
Planning a campaign well in advance and scheduling the posts with strategic goals must be done to get the most benefits out of your social media Christmas campaign.
You can also run polls or contests in stories to further engage your target audience with your brand.
#4. Create Exciting Offers
During the festive season, people usually splurge on buying their favorite items and are in a generous mood to gift their near and dear ones.
Your marketing strategy can be centered around this idea and you can create special offers and discounts to attract more customers.
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Thank you so much for all your support since we launched our website! From now to 31 Oct 2020, you can enjoy 5% off on all of Christmas edition’s products on our website with this promo code “EARLYXMAS”! Let’s share this with your friends and family for the limited offer and let our furry friends to celebrate with us! #dogwalkstyle *Terms and conditions apply
You can prepare attractive images, videos, gifs that are eye-catchy and at the same time communicate aptly about your brand and the offers. The design element can have a heavy influence on the bright colors of Christmas.
Run some exciting offers that attract more people to buy your product like buy one get one free or flat 20% discount.
A promo code can be fruitful to drive traffic towards your website from social media platforms. Promote this promo code through Instagram stories, posts, and tweets.
Don’t limit these offers just till Christmas, offer a promo code that’s valid for the rest of the year.
#5. Publish Engaging Content
Creative blogs and articles on topics like festive shopping ideas, festive decor, Christmas ideas, gifts for near and dear ones can be a great way to engage your audience.
Readers are sure to like the ideas that can make it easier for them to plan their activities around the festive period. And it is quite obvious that “Content is king”. It gives long-term growth.
You can create posts about gift-wrapping ideas, Christmas cake preparation tips, gift guides, and home decor ideas on Christmas, etc. These informative posts can be coupled with attractive visuals or infographics to make your post stand out.
Share these articles and blogs on social media channels. It will help you to attract more and more users to the website and also help you to improve your organic search ranking.
#6. Launch a Social Media Christmas Hashtag Campaign
One of the best ways to create engagement about your brand can be through the creation of a hashtag campaign.
Create your own Christmas hashtag for the brand. A hashtag can help your brand to generate more conversation and User-Generated Content.
You can inspire your brand’s followers to use your brand hashtags when they share posts about your brand and its products and services.
Create a hashtag campaign and run a healthy contest with your holiday hashtag on social media. Encourage more people to join your brand and be a brand promoter by sharing UGC.
Many big brands like UPS (#WishesDelivered), Ted Baker (#TedsElfie), Mulberry (#MulberryLights) are the biggest examples of successful social media Christmas campaigns.
They launched their hashtag campaigns and gained too much user-generated content for their brand.
A hashtag campaign can help you to involve more people in holiday sprite, increase more engagement, generate more brand trust, and keep sales high during the holidays.
Also, read – Successful Social Media Christmas Campaigns So Far
#7. Display UGC with Social Wall
“Collect, Curate, and display user-generated content on the website and digital screen with Social Wall.”
Social wall plays a crucial role when it comes to boosting the performance of a hashtag campaign or social media Christmas campaign.
What is a Social Wall?
Let’s understand the concept of a social wall. The social wall basically created with the help of Social media aggregators.
Social media aggregator helps you to collect your all hashtag posts from multiple social media channels in one place.
With the help of a social media aggregator tool, you can collect all the user-generated content and create a social wall or social feed wall. (What is User-Generated Content? – The real content shared by real users on social media.)
For example, you are running a hashtag campaign on Twitter & Instagram and your campaign hashtag is #ChristmasVibes. Now use a social wall tool or a social media aggregator tool and put your hashtag on it and connect it with your social accounts. Leave the rest of the work on that social media aggregator tool, it will fetch your Twitter and Instagram posts that have included your hashtag. Look, how simple it is.
You can embed this user-generated content on your website or can display that UGC on a digital screen through a social wall during events. The social wall helps you to generate audience engagement, build brand trust, and turn leads into sales.
Not only on websites and during events, but you also can display this social wall at your shopping mall or retail store during Christmas or another festive season.
Display your most valuable content to your audience, give a premium space to your sponsors as well on that social wall. Gamify your social wall by displaying contests, most active users, total posts, winners, offers, and reviews.
So, what are you waiting for? Create a social wall and boost the overall performance of your social media Christmas campaign.
Are you thinking the same? Which social wall tool is good?
Then, don’t worry about it. There are a lot of social wall service providers available on the Internet.
But to create the best social wall for your website or store, you may try Onstipe. Onstipe is a social wall solution and UGC platform that allows you to collect, curate, and display your social media feeds in real-time anywhere.
It has many remarkable features and beautiful themes for the social wall. You can experience the real social wall by starting a 14-day free trial from here.
Trusted by brands and professionals.
Try Onstipe to boost your Christmas hashtag campaign.
#8. Use Shoppable Posts
Shoppable Instagram posts always do a great job when it is to generate more sales.
Earlier, who could even imagine that users can shop through Instagram posts?
But now it is possible,
Day by day Facebook is adding new features on Instagram and a shoppable Instagram post is one of them.
Shoppable Instagram posts allow brands to sell products easily and allow users to buy them with ease.
It’s really a win-win situation, isn’t it?
Instagram shoppable posts keep buyers’ shopping journey shorter and smoother. Buyers can simply tap on a product and buy it easily from Instagram. Sellers can create a one-tap shop and empower users to buy with one click tap.
What if? You can make your UGC shoppable too.
Yes, it is possible now. We have talked about the social wall in the above point. Remember?
With the help of a social wall, you can make your UGC shoppable too. I didn’t tell you about some remarkable features of Onstipe in detail. But shoppable UGC is one of them.
Onstipe allows you to add a Call-to-Action button (also known as CTA buttons) on your social media feeds and make them shoppable.
Embed social media posts on your website or online stores and add a CTA button on them to link your products. It not only allows you to connect your product directly from real UGC but also increases the chances of conversion.
I think this is a perfect way to drive more sales for this Christmas.
#9. Christmas Video Campaigns
Video contents are the most shareable content on social media nowadays. So, it is not a bad idea to create a Christmas video campaign.
We can see many brands that have implemented Christmas video campaigns in their marketing efforts and generated enormous engagement.
Do you remember Air Canada’s #ACGiftofHome campaign?
They shared a video during the holiday season and in this video, two Air Canada pilots visit Maple Leaf London Pub and surprise everyone.
They offer a free round trip ticket to every Canadian who presents there so they can visit their home in Canada for the holiday season.
This Christmas video campaign received massive positive responses from people.
Apart from Air Canada, Kate Spade (#MissAdventure), Marks and Spencer (#FollowTheFairies) and John Lewis (#ManOnTheMoon) are the biggest examples of successful Christmas videos campaigns.
You should try a Christmas video campaign. It will be a great move for social media marketing during the Holidays.
#10. Send Christmas Greetings
Christmas greetings can be a great way to personally connect with your audience.
Send messages on social media or plan newsletters and create personalized mailers. The emails can be scripted in a way that also subtly talks about your brand or its products and services.
The visuals can be themed around the Christmas colors green, red, and silver. Make sure you choose appropriate fonts and layouts that best communicate your brand and its identity.
Include offers, discounts, UGC in greeting mails.
#11. Target audience via demographic, interest and location
If you are running stores that have a physical location then area-based targeting will be a good option for you. Run specific location-based ad campaigns on social media.
If you wish to run ads on a broad location then create different sets or groups of ads with multiple locations.
For example, you want to run ads in the USA then don’t create a combined ad group. Create multiple ad groups and target them with multiple cities.
Also, filter your targeted audience according to demographics (age and gender) and interests. Create customized offers and ads for them.
We hope these social media marketing ideas will help you to plan a successful strategy during Christmas that perfectly suits your customers and brings positive results for your business.
So spread positivity through your posts, promote sharing, and connect with the right people – and you will not only get new customers but also expect brand loyalty from them in the long run.
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