In today’s digital-first world, audience engagement is more important than ever. Whether it’s a high-profile corporate conference, a brand launch, a wedding, or a music festival, making your guests feel connected and part of the moment can determine the success of your event. This is where Event Walls step in as a game-changer. An Event Wall is a powerful tool that brings digital interaction into physical spaces by showcasing live content — often from a social media platform — on large screens in real time.
This guide offers all the information you might need for relaying and executing social and corporate events seamlessly with the integration of Event Walls technology, such as easy setup, installation procedures, its wide range of benefits, creative use cases, and the crucial relevance of incorporating social media within any event strategy from 2025 onwards.
What is an Event Wall?
An Event Wall is a dynamic digital display used during events to showcase user-generated content, official updates, live feeds, photos, videos, and social media posts in real-time. These walls can be projected on LED screens, TV monitors, or even virtual platforms, and they aggregate content from various social media sites like Instagram, Twitter, Facebook, LinkedIn, and YouTube using event-specific hashtags or handles.
Event walls are designed to create an immersive, engaging environment that encourages attendees to post, share, and interact, effectively turning them into event ambassadors.
Read also:- The Power of Event Walls: Connecting Attendees Through Social Media
Why Use Event Walls for Corporate and Social Events?
1. Real-Time Engagement
One of the biggest advantages of an event wall is its ability to foster real-time engagement. Attendees can see their social media posts displayed instantly on large screens. This not only makes them feel recognized but also motivates others to join the conversation.
2. Increased Social Media Reach
Event walls encourage attendees to use your event’s branded hashtags, increasing visibility across various social media platforms. Every post becomes a piece of user-generated content promoting your event, thereby expanding its reach beyond the physical venue.
3. Amplify Brand Awareness
For corporate events, branding is everything. An event wall can be customized with your logo, brand colors, and messaging to reinforce your identity. Every time someone shares a post or sees their content on the big screen, your branding stays front and center.
4. Capture Memorable Moments
At weddings, birthdays, or music festivals, event walls capture unforgettable moments. From candid photos to live reactions, these walls help guests relive the experience and share it with others online.
5. Foster a Sense of Community
Whether it’s a business seminar or a social celebration, seeing others participate on the event wall builds a sense of community. It connects attendees, speakers, performers, and even virtual participants on a shared platform of interaction.
Read also:- Awesome Social Media Wall Ideas for Your Website & Events
How to Set Up an Event Wall for Your Event
Setting up an event wall might sound technical, but with the right tools, it’s easier than you think. Here’s a step-by-step guide:
Step 1: Choose the Right Platform
Several platforms offer event wall services. Look for ones that can aggregate content from multiple social media platforms, allow real-time moderation, and offer customization options.
Popular tools include:
- Onstipe
- Walls.io
- Taggbox Display
- Everwall
- Social Wall Pro
These platforms offer integration with Instagram, Twitter, Facebook, LinkedIn, and more.
Step 2: Define Your Hashtag Strategy
Create a unique and memorable hashtag for your event. This will be the anchor point for aggregating content from various social media platforms. Promote it before and during the event across all your marketing channels.
Step 3: Customize Your Wall
Most platforms allow you to customize the appearance of the wall:
- Add branding elements (logo, colors, fonts)
- Choose layout styles (carousel, grid, mosaic, etc.)
- Add sponsor logos or messages
This ensures your event wall looks professional and aligns with your event theme.
Step 4: Display on the Right Screens
Depending on the scale of your event, you can display your event wall on:
- LED video walls
- TV screens
- Projectors
- Digital signboards
- Virtual platforms (Zoom, Teams, etc.)
Ensure the display is placed in a high-traffic area to attract attention and encourage interaction.
Step 5: Moderate and Curate Content
Use the moderation features to filter out inappropriate or irrelevant content. Most event wall platforms offer real-time moderation so you can approve or reject posts before they go live on the screen.
Read also:- Social Media Walls: The Secret to Advancing Your Website and Event Engagement
Creative Use-Cases of Event Walls
1. Corporate Events and Conferences
Event Walls at corporate events can:
- Display live tweets during keynote speeches
- Showcase attendee feedback and questions in real time
- Promote sponsors with dedicated social media mentions
- Encourage audience interaction through live polling or Q&A
Integrating posts from professional social media platforms like LinkedIn or Twitter works well in this formal environment.
2. Weddings and Private Celebrations
In social settings, event walls bring a fun and emotional touch:
- Display Instagram and Facebook posts from guests
- Highlight candid moments from photographers or smartphones
- Show countdowns, toasts, and hashtag-based memories
Guests feel more connected when their heartfelt posts are shared on a grand scale.
3. Product Launches and Brand Activations
For marketers, event walls are powerful tools for:
- Amplifying brand hashtags
- Creating buzz on social media platforms
- Running social contests (e.g., “Post your photo with the product to win!”)
- Displaying influencer content
It drives live participation and online visibility, which is essential for brand-building.
4. Virtual or Hybrid Events
In the age of remote and hybrid events, digital event walls create an interactive bridge between in-person and virtual audiences. Whether it’s a webinar or a hybrid town hall meeting, the event wall can:
- Aggregate content from remote attendees
- Display questions from virtual participants
- Stream branded posts and comments from social platforms
This adds a sense of presence and inclusion for online attendees.
Read also:- Best Social Media Walls for Events | 10 Excellent Tools
Tips for Making the Most of Your Event Wall
1. Promote the Hashtag Early
Start building momentum before your event begins. Use email newsletters, registration pages, and teaser posts to get people familiar with the hashtag.
2. Incentivize Participation
Run contests or giveaways to encourage attendees to post on social media using your hashtag. Reward the best photos, captions, or videos.
3. Use Moderation Tools Wisely
While real-time engagement is great, be sure to moderate posts. Filter spam or off-topic content to maintain a clean, professional event wall.
4. Leverage Influencers or Speakers
Encourage keynote speakers or industry influencers to post on social media using the hashtag. Their content often garners more engagement and drives broader visibility.
5. Archive the Wall Post-Event
Save and repurpose the best content for future marketing campaigns. You can create recap videos, social media highlight reels, or blog posts from the user-generated content.
The Role of Social Media Platforms in Event Walls
Social media platforms are at the heart of event wall functionality. Here’s how they contribute:
- Instagram: Perfect for visual storytelling. Ideal for weddings, product launches, and concerts. Use Reels and Stories for added engagement.
- Twitter (X): Best for real-time commentary and Q&A sessions. Widely used in corporate settings and tech events.
- Facebook: Good for community events and personal celebrations. Supports photo albums and check-ins.
- LinkedIn: Essential for B2B and professional conferences. Great for testimonials, career milestones, and speaker highlights.
- YouTube: Useful for embedding live streams or video testimonials on your event wall.
Combining these platforms creates a rich, interactive content hub that fuels event energy both online and offline.
Conclusion
An Event Wall is much more than just a big screen at your venue; it is a robust engagement instrument that integrates your physical event with the digital world. It connects the realms of in-person interactions and virtual dialogues and takes the sense of participation from every attendee, making them feel appreciated. From celebratory wedding parties to sophisticated corporate conferences, an event wall that pulls its content from popular social media feeds boosts participation, enhances exposure, and immortalizes one’s experience.
From 2025 onwards, incorporating social media into your strategy for any event is not debatable – it is a necessity. With the right planning, tools, and imagination, your event wall can become the centerpiece of your celebration or corporate get-together.
